An Imagic Beginning
by Chary A. Dino
As I write the history of this company, I also write a big part of my life with it. After graduating from college with a degree in Broadcast Communication, I find myself on a road less-travelled by most broadcast majors. I opted to use the video for people who cannot express themselves in the mainstream because we all know that the broadcast airwaves are dominated by the more powerful slice of the society. They have used television and radio for commercial entertainment and news programs.
I wanted to do otherwise not knowing where it will really lead to.
I got my inspiration way back in the early 90’s from an organization I used to work for—the Communication Foundation for Asia (CFA). Social communication was in the very heart of what they do. I learned from working with them that media can actually be used to help uplift the condition of those who are marginalized because they have less in life. I learned that if we can use the video to express the conditions that they are going through, it will enlighten others to know how they can help and be part of their transformation. I began with working as a production assistant for a video documentary on anti-cyanide fishing and I remember after a week-long shoot in Zambales, I went home early morning so excited to tell the story of what I went through. I was in tears, I remember, because the whole experience simply changed my life. I knew there was no turning back.
I always share this first experience of mine because it has left an imprint in my heart. I am happy to share that it was not an easy task and we took many risks to complete our production back then but there was something inside me that was planted and has now grown into a dream come true.
With a lot of blessings and hard work, Imagic Productions which I have founded 15 years ago still holds true that seed that was planted as we now have been producing advocative videos since 1997. And through this page in our website I hope to share more of what we have gone through, the journeys we have taken, stories of what I know now that I didn’t before and where I dream this road will lead us to.
Enjoy ‘Our Stories’ as much as we will enjoy writing them!